GENIUS AT WORK
We all know websites need to look good. But is that enough? If you want a website that works as hard as you do and gets results – it needs to be smart. Subtly and skilfully influencing readers’ to get in touch, download your e-book or buy from you.
That’s where great web copy comes in. In fact, compelling copy is critical to your business’ success. Choosing the right words can generate leads, convert browsers to customers and build your brand.
If you’re planning a new site or you’re unhappy with your website’s current performance – we need to talk.
THE BUSINESS OF SEO
We’ve established how important engaging and compelling copy is to getting the most out of your website. But your web content should do even more for you. It needs to be cleverly crafted to entice humans first and foremost – and keep the Google ranking robots happy!
SEO copywriting enriches your website with just the right amount of keywords, on each page and behind the scenes. This will ensure that your web pages gain higher search engine rankings and increase traffic to your site.
Now that’s making your website work for you.
SHOW AND TELL
Brochures are the perfect platform for telling your company story – in a unique and interesting way. Tailoring it to your target audience makes it more relatable and if done right, it will persuade your prospects to take action.
There’s a formula for producing an effective brochure. And it involves more than a logo, a few images and a generous dash of glitter. It needs to be easy to read and well organised. It needs a catchy headline and informative sub headings that grab your readers’ attention and keeps them transfixed. Sand selling the benefits of your product or service, instead of the features, is crucial.
Finally, a cleverly crafted call to action will seal the deal.
LET’S GET NEWSY
Newsletters and e-newsletters are a great way to grow your subscriber list and build loyalty with your customers. For maximum effect, they need to be subtle and engaging with relevant, useful and captivating content.
It’s a brilliant marketing tool to build your brand, promote new products or services and strengthen your position as an industry expert. Case studies, upcoming plans, helpful hints and tips, industry trends – the list of great newsletter topics is endless.
Let’s get creative!
TO BLOG OR NOT TO BLOG?
Gone are the days when blogging was reserved for self-expression and aspiring creatives. Blogs are an essential tool in your marketing toolbox. Do it right and your blog will serve you well…regular blogs will help build your brand and generate leads. Blogging opens the door to new customers and keeps your existing customers engaged. Regular posts can strengthen your position as an industry expert.
They’re also great for SEO. Search engines love sites that are regularly updated and you can use keywords throughout your blogs – also improving your search engine ranking.
Why not start reaping the benefits today?
TRIED AND TESTED
Even in this digital age, the written word holds significant persuasive power. Effective marketing letters include many crucial components but most importantly they answer the question on every readers’ mind – “what’s in it for me?”
See, we’re all motivated by self-interest. When your sales letter answers this and other burning questions, buying your product or service becomes a viable solution to their problem. Then seal the deal with an offer they can’t resist.
Now, buying from you is the obvious choice.
PREPARE TO TAKE-OFF!
There’s a difference between landing pages and regular web pages. Landing pages have a narrow focus – they target a very specific audience and promote only one offer, product or service. This makes them extremely effective.
They also have limited options as to what the reader can do. Like a little widget that captures prospects names and email addresses. But to get someone to hand-over such personal information, you must have an incentive that makes the trade worthwhile. A report with valuable steps to reaching their goal. Or an eBook bursting with information, hints and tips. Subscription to your monthly e-newsletter or a 25% discount voucher for your online store…you get the idea!
Get your landing pages right and your business is set to soar!
Proofreading and Copy-editing
POLISHED TO PERFECTION
Let’s tidy up your content. No spelling and grammar mistakes. Ensure the tone is consistent and the piece is cohesive. Most importantly, it needs to be concise and effective.